| 01 | Unfamiliar markets | Customer behaviour, competitors, regulation and policy work differently in every country. |
| 02 | The wrong payment methods | Customers abandon checkout when their preferred local option isn’t there. |
| 03 | Complex tax and regulation | Indirect tax, invoicing rules and registrations vary by market and change often. |
| 04 | Currency and settlement friction | Foreign exchange, delays and fees eat into revenue you’ve already earned. |
| 05 | The cost of a local subsidiary | Entities, bank accounts, directors and filings before you’ve proven demand. |
| 06 | Fragmented providers | A different gateway, tax adviser and bank in each market, and no single view. |
| 07 | Lost international sales | Declined cross-border cards and failed transactions turn ready buyers away. |